The Creator Economy Isn't a Bubble — It's a Shift

I've seen both sides

Brand deals that flopped. Creator posts that outsold paid ads 3x.

Audiences trust people, not logos. That won't reverse.

If you're starting out

• Niche down hard
• Show your face or voice
• Track what gets saves, not just likes

The opportunity is real. The competition is also real. Pick a lane.